Cheat Death; Drink Up

This is just a simple ad by Pom Wonderful 100% Pomegranate Juice where they use short and sweet advertisement techniques to entice the reader.  All we see is a plain white back drop, with a lonesome bottle of Pom Pomegranate Juice, a single noose, and some words.  Yet, it has a very strong and equally effective message for both men and women. It is very simple, yet powerful. 

 The sign is probably located somewhere in a busy place, where there is not time to read or depict a complex advertisement. So the creators of this ad tried to keep it as straight forward as possible.  That way when someone is passing by very quickly it is easy for them to read and get the message across in the least amount of time.  The words “Cheat death” are in bold black letters to catch a persons eye while walking by.  This tempts the reader to further investigate what the ad is about. The rest of the text is in red letters, so the readers eye automatically reads it after reading “cheat death”.  Strategically making words certain colors, placing them on the ad in a certain place, and using simplicity in such a way is very smart because more people will be able to read it and have more of a chance to buy the product. 

The ad tries to say if you had the noose around your neck, you would obviously want something or someone to save you from an unwanted tragic death.  If you drink the powerful pomegranate juice the powerful antioxidants will make you stronger. The ad promises that you will be able to save yourself and overcome any illness, however sever it is, because of the powerful antioxidants in Pom Wonderful Juice that will boost your immune system. 



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Pannekoeken

Pannekoeken or pannekoek for short, is also known as Dutch pancakes.  Any dutch family would welcome you into their home with this meal.  It is served as either a breakfast, or desert. Pannekoeken is thinner and larger than a normal traditional American pancake, and is rolled almost like a burrito, but with cinnamon and sugar inside.  Some people put fruits and syrup instead of cinnamon/sugar, like a crape. It is something my father was raised with, and because of him, my sister and I grew up eating it very often for breakfast.  As a child, instead of waking up and running down the hallway excited because we smelt the aroma of bacon and eggs, or waffles and American pancakes, we used to be stoked for pannekoek.  It’s a very simple recipe:

1 cup of flour

1 egg

1 cup of milk

1/4 Tsp (or dash) of salt

2 Tsp of sugar

1 cup of sugar

1 cup of cinnamon

First, mix with a whisk the egg and milk together in one bowl.  Then, pour the flour, salt and sugar in another bowl. Slowly stir in the dry ingredients into the bowl with the egg and milk with a whisk, try to avoid lumps in the mixture.  Combine equal amounts of cinnamon and sugar in a separate bowl or shaker. 

Butter a griddle and pour the dough in the pan. Roll the pan side to side and back and fourth to make the pannekoek as thin of a layer as possible. When you see little bubbles coming up, its time to flip.  Continue until cooked thoroughly.  Once you have finished, stack the pannekoek like American pancakes on a plate.  Serve hot.  Take one off the stack and pour as much cinnamon sugar mixture as desired, then roll it up and you have pannekoeken!