This is just a simple ad by Pom Wonderful 100% Pomegranate Juice where they use short and sweet advertisement techniques to entice the reader. All we see is a plain white back drop, with a lonesome bottle of Pom Pomegranate Juice, a single noose, and some words. Yet, it has a very strong and equally effective message for both men and women. It is very simple, yet powerful.
The sign is probably located somewhere in a busy place, where there is not time to read or depict a complex advertisement. So the creators of this ad tried to keep it as straight forward as possible. That way when someone is passing by very quickly it is easy for them to read and get the message across in the least amount of time. The words “Cheat death” are in bold black letters to catch a persons eye while walking by. This tempts the reader to further investigate what the ad is about. The rest of the text is in red letters, so the readers eye automatically reads it after reading “cheat death”. Strategically making words certain colors, placing them on the ad in a certain place, and using simplicity in such a way is very smart because more people will be able to read it and have more of a chance to buy the product.
The ad tries to say if you had the noose around your neck, you would obviously want something or someone to save you from an unwanted tragic death. If you drink the powerful pomegranate juice the powerful antioxidants will make you stronger. The ad promises that you will be able to save yourself and overcome any illness, however sever it is, because of the powerful antioxidants in Pom Wonderful Juice that will boost your immune system.
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Hello Jenna,
ReplyDeleteThe advertising is intriguing, I see the message of overcoming any illness from the cut end of the noose, which appears to have been forced. It may also imply it's safe attempt to run away from illness. Good mention of the color arrangement, because contrast is a good way to control the viewer on where to look to. Also, may I add that the words “ Cheat Death” may also emphasize a fast and quick way to have a better immune system. The add assumes that the audience makes’ unhealthy choices, which then leads the ad to appeal to logic.